United States of America Latinos have grown their household consumption to reach a cumulative $1 trillion market in 2021—a 6 percent annual growth rate over the last decade.

The future is in the younger segments of the U.S. population

The U.S. Hispanic population is aging but remains younger than Americans overall. The median age of U.S. Hispanics increased from 26.3 years in 2010 to 29.5 years in 2021. Yet they remained much younger than the overall U.S. population, which had a median age of 37.8 in 2021.

Scroll to Top