Spanish speaking people are often Spanish thinking people. Understanding what motivates Latino people requires insight into their highly nuanced dialects, backgrounds, and traditions. We can help your messages be heard, understood, and accepted in these important diverse communities.
Principal – Leslie Mix was raised and educated in Latin American countries, primarily Puerto Rico. She was educated in Spanish. Leslie went on to college in Miami, Florida, completing her degree in Public Relations and Journalism at the University of Nevada, Reno.
She went on to management positions at major Spanish language Media companies in California and Nevada. Leslie was a founding manager for Univision in Nevada and held management positions for KDOX radio and Telemundo in Las Vegas.
Leslie was President/CEO of the Hispanic Chamber of Commerce of Northern Nevada (HCCNN) which was recognized by the United States Hispanic Chamber of Commerce as the “United States Small Chamber of the Year” in the country under her visionary leadership.
Leslie’s passionate commitment and unique perspective easily finds the nexus between the general market and Latino communities, creating mutually beneficial partner relationships.
LAMARCO provides high level expertise in Latino Market consulting to define specific markets potential(s) to clients seeking to access Latino communities. We can explain the broad spectrum of communications platforms that may be needed to access the Hispanic Market, and identify multiple market segments within this rich and diverse market base.
Creative Director – Peter Sanchez, originally from Chicago Illinois, was raised in the diverse neighborhoods of the San Francisco Bay Area, and later relocated to Reno, Nevada. Peter studied business, advertising, marketing, and graphic design at Truckee Meadows Community College and the University of Nevada Reno.
Peter founded Sanchez Creative Group Inc., the first Hispanic owned Advertising Agency in Northern Nevada with offices in Reno, Las Vegas, and San Francisco. His award winning creative agency served domestic and international clients including SONY, Harrah’s Entertainment, Caesars Entertainment, Harvey’s Lake Tahoe Hotel and Casino, FOX Television, IMPACT International, Infograms, Newmont Mining, Polaroid, Verity, McKechnie Aerospace, Pepsi, HausCraft Beer, Hispanic Chamber of Commerce of Northern Nevada (HCCNN), RICOH, and numerous performer/entertainers.
Sanchez Creative Group Inc., was frequently recognized for its creative industry excellence, receiving the numerous awards including:
- IAPHC Awards – International Association of Printing House Craftsmen Awards – Design
- Neenah International Paper Design Awards – Design
- Multiple Published Industry Awards – Design
- ADDY Awards – American Advertising Awards – Design
Peter has been a guest speaker in the areas of Graphic Arts, Advertising, and Marketing at Truckee Meadows Community College, University of Nevada Reno, and University of Nevada Las Vegas.